Relationships Drive Business

Strengthening Customer Engagement to Propel Your Business

Activities January 17, 2010

Below are a few of the activities and events attended and on deck that have an impact on how I think and what I do:

April 2010 –

Working (volunteering) on Beauty & Baseball Event at Frawley Stadium (May 23) benefiting Autism Delaware.

Finalizing details for Sanford School Lower School Technology Fair, coming up May 7. Superman is in charge. I’m Lois Lane.

Brian Solis webinar on Social Media Optimization.

Leveraging Social Media Analytics to Measure Facebook ROI

March 2010 –

Philadelphia Speaker SeriesDavid Brooks, NYT

Feb 2010 –

Feb 15 — Philadelphia Speaker Series — Mia Farrow

Feb 8 — Joining Social Fresh (#sofresh) conversation via Tweet stream. Some great summary statements. Here are my favs:

  • viral isn’t that something you order, it’s something that happens
  • Consumers join platforms to connect not to get sales pitch RIGHT THIS MOMENT (that’s all caps for yelling)
  • Social Media Ecosystem imagery
  • Crisis Response and Reputation Rejuvenation–from GM keynote
  • from @stephenlinn: “Only difference btwn audience & community is which way the chairs are facing”

Jan 2010 –

Radian 6 Webinar — Answering the Social Phone

Meeting w/ my mentor. She’s in a new job, an army of 1 covering North America. Challenge: save the business, it is leaving in droves everyday. Question for us: can she use social media as a tool to duplicate learnings across the continent so she can have an affect in multiple places at the same time without physically being in multiple places at the same time. And not get fired by the brand police.

Philadelphia Speaker Series; Robert Reich

For all his time on TV and in public office, I never imagined he was so short.  He may have dwarfism.  FASCINATING night. He could do stand up comedy, he’s so funny.  And he can tell a story. Imagine enjoying stories about economics! Here’s some highlights of his talk:

  • jobs will come back-education, healthcare, gov’t sectors
  • jobs will be lower paying — service sector jobs that can’t be outsourced overseas
  • one element or another of economy must do some spending to spur us out of this: consumer (no money), business (too scared), imports (too small), govt (who else?)
  • consumer credit became widespread after 1980 when middle class men’s median income flattened, tactics to combat the impact on family budget vs. inflation: wife went to work, then men worked longer hrs, then both those expended themselves we turned to credit to fill the gap
  • unemployment rate will go up further as economy turns; those who’ve stopped looking will come back into the unemployment count
  • underemployment is a huge number, can’t recall the exact stat

Dec 2009 –

Bobka Cookie Season, see the Thanking Others post for explanation.

Strategy Workshop with Jose Palomino, ValueProp; deep thinking session on strategic direction, where we are, where we want to be. More questions to explore with the team. Great way to close the year and begin the next.

Nov 2009 –

Philadelphia Speaker Series; Laura Bush

She is a shy woman, but did a terrific job in her speech. She has deep concerns over the fate of women in Afghanistan and Pakistan, very worried the gains achieved over the past 9 years will be lost as the Taliban retake the country and the culture. Calls life after the White House “the afterlife” in TX, “the promised land.” You could hear her love of the place in her voice.

Oct 2009 —

The Conference Board Social Media Summit; The Levin Institute, NYC

What a great event! Learned so much. And the Levin facility is killer for exec ed.

Philadelphia Speaker Series, Jean-Micheal Cousteau

THE BEST we’ve seen so far!! We could have stayed and listened to him all night. Brilliant, fascinating to listen to, and as active in ecology as his father.

Meeting Planners International, NYC chapter; Social Media Event

Presented along with reps from Facebook, and Twitter.

Sept 2009 –

Philadelphia Speaker Series; kick off speaker, Pervez Musharraf, former pres. of Pakistan

He was quite interesting, the history lesson alone was worth going. Not surprisingly, he feels he’s done nothing wrong. And did not deny that he may seek office again.

Aug 2009 –

Elected to VP Program Mgmt for Villanova Univ. Assoc. of Entrepreneurial Executives; mission of my office is to drive membership through the creation of engaging programming on the topics of leadership and entrepreneurism.

May 2009 –

Graduated Villanova Executive MBA!!!  Wow, it’s over, and I’m so glad I did it. Here’s the programs blog…it’s student/alum contributors only, admin and faculty have not contributed. At least not yet.

April 2009 –

Moderated Panel Discussion “Managing Your Career in a Turbulent Economy;” Villanova School of Business; Panelists: Mark Mulvanerty/KornFerry Int’l, Sally Stetson/Salveson Stetson Grp, Joan Craig/Lee Hecht Harrison, Tamas Hevizi/SAP

 

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