Relationships Drive Business

Strengthening Customer Engagement to Propel Your Business

To Their Moms, They’ll Always Be Kids March 1, 2010

Filed under: Ideas — Carla Bobka @ 11:07 am
Tags: , , , ,

OK, Olympics are over. The events and athlete’s achievements are so great to watch, I just love it!

What did you think of the Mom commercials? If you’re a Mom, how many times did you get teary as you watched them? I’ve lost count.
I am curious when the “You will never walk alone” version was made. With the ice skating Mom reference I couldn’t help but link it to the death of Joanne Rochette’s mother. Her family’s tragedy and the timing of it, made this commercial all the more poignant.

P&G has proven they get their customer and know how to emotionally connect with her. Next question: How will they transfer that to social media interactions with her to help them grow their business? What do you think the possibilities are?

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s