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Logic is a Battering Ram September 27, 2010

Filed under: Ideas — Carla Bobka @ 4:10 pm
Tags: , , , , ,

Seth Godin published a blog post that was 4 sentances, including the title. It spoke volumes. Here’ the entire thing, and below it a couple example of some big names and my take on how they appeal to customers.

via Seth’s Blog by Seth Godin on 9/25/10

People are moved by stories and drama and hints and clues and discovery.

Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won’t.

My Take

  • Target wins w/ discovery.
  • Marshall’s wins w/ discovery.
  • McDonald wins w/ logic.
  • Dunkin Donuts wins w/ logic.
  • The Four Season’s wins w/ stories of unmatched customer service.
  • So does Nordstrom.
  • The tailors in Bangkok and Hong Kong win with stories – incredibly fast service and fit that’s noticed from across the street.
  • Mandarin Hotel wins with drama.
  • So does Vegas.

What does your company win with?


One Response to “Logic is a Battering Ram”

  1. […] This post was mentioned on Twitter by VUAEE, Carla Bobka. Carla Bobka said: Logic is a Battering Ram | SocialPie […]

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