A recent Brains on Fire blog covered a topic I’m passionate about – business relationships. One paragraph is particularly important, it speaks to the convergence of instant gratification, relationships and reality.
“The instantaneousness of technology gives you the feeling that you can get anything you want, right now. But that’s not how real life works, and it is definitely not how relationships work. They take time, hard work, and patience. Our desire for instant gratification is not neutral – it requires careful handling.”
Technology is changing many processes. Mostly, the steps in the process are rearranged because of what technology makes possible. Traditional step 4 may now be the new step 2. And it may occur much sooner than it used to after step 1. But that doesn’t mean there are fewer steps to take.
Do you believe in instant gratification in relationships? And if you do, are you a seeker of or a giver?