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Joe Namath Blogs November 16, 2010

Filed under: Case Study,Ideas — Carla Bobka @ 2:36 pm
Tags: , , , , , , , ,

Life after football leads to blogging. At least it does for All-star, All-American, Football Hall of Famer Joe Namath.

Last month Broadway Joe started blogging. He posts a couple days each week, talking about football, especially topics related to the Jets and Alabama’s Crimson Tide.

Keep it simple – most of his posts are video, it works best for his style. He saves the typing for Facebook. If you’re a huge Crimson Tide or Jets  fan, you can get your very own pre-game analysis from one of the legends. There’s no stat guy, just Joe telling you how the day’s match up stacks up, and what he’d worry about if he was suited up.

Joe’s on Facebook, Twitter and YouTube, too.

He has 21,000 fans on Facebook. A good number of them found him through Facebook Ads. The team that set Joe up with his on-line footprint used a $20/day ad budget targeting Jets and Tide fans on Facebook. They averaged 350 “likes” per day using the ads. And they got about another 150 “likes” per day through word of mouth and links from the blog.

The other tactic the team used to get exposure to the Facebook Page was for Joe to post on other athletes Pages. He went to Mohamed Ali’s page, and Shaq’s page and Crimson Tide’s page. And Gary Vaynerchuk’s page. If you know about Gary, he’s a huge Jet’s fan with a goal to own the team one day. And he has 53,000 Facebook Fans.

Fans who want to know what Joe thinks during a game, follow him on Twitter. He tweets from his iPad during the game. He’ll tell you what caused a bad pass like only a guy who’s done it can. Shot him a tweet and there’s a good chance you’ll a note back.

Joe is doing what he does best – talking about his passion to other people passionate about the same thing. You can do the same thing.

Here’s 5 things to keep in mind as you define strategy around your passion:

  1. Know what you are passionate about. For Joe, that’s 2 football teams and the topics that surround them.
  2. Pick a content method that works for your style. For Joe that’s video.
  3. Repurpose your content on multiple platforms. Post the videos on multiple platforms.
  4. Advertise where people can find you.  Shoe – string budgets work.
  5. Stick with it. There’s no Superbowl ring for the guys who don’t come to practice. Commit to a 3 month of program and find a coach.

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