This week someone asked me the biggest reason social media efforts in a business fail. The first answer that came to mind was “Because they never get started.”
The answer I actually gave was that people give up too soon. I think both are true. And after having a couple days to stew on the question here are some other reasons people bail out on their Twitter account or Facebook Page or blog.
- They preach or sell in the posts.
- They use “I” and “me” and “!!” in every paragraph or post.
- They have envisioned success as something with a $ directly attached to the posts.
- They wanted immediate gratification.
- They are writing about stuff they aren’t passionate about.
- Getting no feedback makes them uncomfortable, so they stop doing the thing that’s making them feel uncomfortable.
Getting started on a platform and sticking with it takes effort. There’s no magic bullet to get past that. In some ways it’s like weight loss. You have to put effort in, and that means time and attention. You only get better with experimentation. The audience needs to discover you. It takes some effort to get that discovery to happen. The Internet can feel like a big black hole. It sucks up information really well. Go ahead and pour yours into it. Even if you think no one is listening.
The best advice I can give you is put yourself out there, make a commitment to the platform you pick. Make a post count commitment and a longevity commitment. Stretch for it. Be passionate about what you post, and never post an advertisement. Dance like nobody’s watching.
Have you tried and quit, or wanted to quit? Tell us why.