Relationships Drive Business

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“Shine” a Women’s Entrepreneur Conference April 14, 2011


In January I registered to go to “Shine.” It is a women entrepreneur conference held in Dallas. The founder is Ali Brown, a self-described entrepreneurial guru for women. It’s the 1st weekend of November.

I first came across it while researching a client’s blog. Somewhere within Fabulous After 40’s blog posts and comments I stumbled onto conversation about Shine 2010 and it piqued my interest. The event is designed to help women entrepreneurs kick start and inspire one another. After poking around a bit more, I jumped in and signed up.

Three elements that pushed me over the edge to sign up:

  • The monthly payment plan. Instead of diving in with cash to register, I can bill $79/month on my credit card. That was brilliant.
  • Dallas is home to one of my oldest friends, Liz. And I can visit her. (we’ve been friends since Kindergarten) Bam. Double duty value.
  • As an early bird registrant to Shine, I get to bring a friend, for free. Guess who’s coming with me? Yup, Liz.

Since I signed up some of the communication I’ve seen from Ali International has me going “hmm.” She, Ali, is VERY self-promotional. “Buy my DVD set and change your life!” “I’m going to be on TV, don’t miss me!” ” Buy this and I’ll show you the secrets to success!” “Save $50 bucks for a limited time.”  “Don’t miss out!” Not exactly my style.

Most of this is on her Facebook Page. I finally “unliked” it. Her page is set up for one-way communication only. Just her.  If fans want to add a comment to what she says, OK. But a fan can’t just post “Hi” or “What speakers are on tap for Shine 2011?” That goes against the gospel of social, and rubs me the wrong way.

The email communication that has come through about “Shine” has encouraged attendees to go to Facebook and introduce themselves to each other. Except you can’t because we can’t post. I emailed her in February about the disconnect. No response, and no change to the way the Page is set up. And the “I’m selling this!!” posts just kept coming. Hence the “unlike” and the wondering about what’s really going to take place at “Shine.”

There has been an event created on Facebook for Shine, and the women showing up there seem cool. That’s what I’m interested in. Am I still going? Yes. (‘Cause I get to see Liz.) We’ll go to the first day of “Shine” and see what we get. If it’s a huckster fest, Liz and I will bail and turn Dallas upside down. She’s going to take me garage sale-ing, I just know it.

What do you think? Should I be suspicious or am I over reacting?

If you’re curious and want to come along, Liz and I would love partners in our adventure! Even if it ends up being garage sales.




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