Today the world attended a wedding. All of us together. It was magical.
And there were plenty of obstacles. Security was the tightest in history. The church smaller than it need be. The crowd as big as you can imagine. And the engagement was a mere 5 months. Oh, and the budget, it was small. OK, small-ish. William and Catherine had requested a restrained affair, even requesting charitable contributions in lieu of gifts. Many of the guests arrived at the Palace in mini-buses. That’s budget constraint. (for royalty.)
And yet the 2 billion guest who didn’t get invitations had their most intimate access ever. We could watch on close to 100 TV channels, or on live streaming video over the Internet. We listened on satellite radio while we drove to work. Read it in the newspaper on our iPad while we were on the treadmill. We could hear the hymns before the ceremony by downloading the music. And there were at least three official websites.
Yes, I watched. I watched the whole thing. I had it on two TVs and on Twitter. My girlfriend was in London Thursday at 5:00 pm for a meeting. She bought gifts for the kids at The Queen’s Shop in Buckingham Palace 16 hours before the ceremony. And got us flags from the stand at Westminster Abbey. I talked about it with my friends on Facebook. I downloaded the Official Wedding Program. And the kid at our evening viewing party recorded a video for the bride and groom. It was a spectacular day. We did everything but buy plane tickets and new outfits.
None of this was possible 4 years ago. The royal team did an amazing job using the media available to give us access to so much. They deserve one heck of an after party. And then there was the social part. That was extraordinary.
Here are 6 ways social platforms were used in completely new ways:
- The Royal Channel on YouTube did more than featured background videos and highlights of the ceremony. The team did something to really leverage YouTube’s social element. They let us upload our well-wishes to the bride and groom. It was a guest book with videos instead of signatures. No need to be present to leave your stamp. Tell me that won’t become a HUGE wedding trend.
- Flicker – The Monarchy has a Flicker photo stream.
- Twitter – Multiple tweet streams were produced by the monarchy. @ClarenceHouse @BritishMonarchy were tweeting up a storm. Not to mention all the news channels and anchors tweeting and the fashion police and all of us watching.
- Apps – iPhone apps, iPad apps both for history, pictures, relationships of the family members. And design your own dress apps. And games. Yes, even games like this one where the bride is racing to the church on time dodging horses and by-standers. There are so many I can’t even begin to link to them all.
- Facebook has a Page, The Wedding Book, for the couple created by fans. The Page has 151,670 fans of it’s own. That’s in additon to the wedding’s official page, The British Monarchy.
- Music – Want the Royal Album, download it from iTunes.
I hope the social media team takes a vacation and then comes to a conference to speak. I’d love to hear how they pulled it all together, how big the staff was and what they’d do differently if they could.
I know there are sites I missed. What did you find?