Relationships Drive Business

Strengthening Customer Engagement to Propel Your Business

Hello, it’s me March 30, 2008

Carla Bobka

Carla Bobka, relationship person.

My life revolves around relationships, and there is little that means more to me.  Not just family and friends, but business relationships, too. In fact, I have a knack for those.

With more than 15 years in professional relationship management, I’ve realized supporting those relationships is not intuitive to everyone.  It is intuitive to me. The blogging platform is a way to pass along what I know, lessons learned and insight to those who might find it useful or are just curious.  Relationships aren’t rocket science, but they do take attention.  This is a spot for me to dump thoughts on of the skills I’ve learned and some of my instincts, making room for more to show up.

Typically I enter new business relationships to fix a long-standing problem.  “Send Carla, see what she can do,” has developed over time.  I fix things and set up a system so it stays fixed for a pretty long time. That builds trust, even when we start out in a very confrontational environment. When you make the customer successful, the customer will give you a chance to be successful, too.

Have a goal  >  Develop a strategy  >  Work the process  >  Measure the results.

Random Personal stuff:

Married: to Superman-seriously, read the Say Thanks post about the cookies and you will see what I mean.

Kids: yes, 🙂

Favorite Band: Steely Dan (esp. Deacon Blues)

Last meal: biscuits w/ sausage gravy, lots of pepper

Starter and Finale of the day: coffee (illy, not DD; black, since I was 3); vino

Greatest sport: football

Greatest game: golf, and Mexican Train Dominoes

Grad School: Villanova Executive MBA, the hardest 21 months ever, and brought some of the best relationships ever.

Character trait that gets me in trouble: failure to state the obvious, ’cause its obvious.

Dog/Cat: dog

Dream job: professional party giver, which is why I’m also a CAbi rep.


2 Responses to “Hello, it’s me”

  1. Jim Seith Says:

    Hi Carla,

    This is strictly Jim not AARP. I have a dormant Facebook page and I’ve added a business page. I finally have time to begin to get active–plus I sold some photos recently–pure luck since I have no idea how they found me–and want to get better at marketing all of this.

    I also have a new site with Photoshelter and I like their way of walking me thru SEO and the ability to integrate the page with WordPress ( so I may migrate from my Smugmug hosted site ( to them in the next couple of months–wordpress learning curve a bit daunting.

    So I can obviously use some help, but just as obviously don’t have massive money to pay all I need. Can we talk about some “over the shoulder” type help and costs?

    Thanks, hope you are well. We have the 2 year old and his new brother in the house now for 4 months. New brother born 5 May, all heading back to Africa 1 July. Wonderful having them here, however……….do wish they were simply going down the street so I could be a less than 24 hour a day grandpa, but still have Little Man around for weekends, etc.


    • Carla Bobka Says:

      Hi Jim,
      Great to hear from you; the grandkids news sounds like heaven. It will be tough to watch them go on July 1.

      With regard to your photo site integration, you probably need some straight consulting help. Just walk throughs on how-to-do rather than having another pair of hands do it for you. Many of my clients are in similar situations – they simply need guidance provided through a series of conversations. SocialPie offers that through consulting engagements. We do 30 minute sessions, so you can “absorb and implement,” then repeat. Local clients do face-to-face sessions, for those at a distance we use DimDim over the web. They are offered in packages of total number of sessions. Four sessions run $250; we invoice in advance via PayPal. Send me and email if you’d like to talk about timing.

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