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Homeland Security: Your Facebook Friend April 23, 2011

Terrorist threats will now be posted to Facebook and Twitter. Sometimes. When appropriate.

The Department of Homeland Security has announced that one way they will inform the public of terror alerts is by using social media. They will only bother with the biggies – Facebook and Twitter.

Take the word to the people, where the people spend their time. What do you think? Read more from the Associated Press article here.

Personally, I have a lot of questions.

Overall, I think it is potentially a good idea. AND it needs to be carefully planned. Otherwise it will nuts. Or invisible.

First question:  How? Here’s what I mean. On Facebook I get updates from friends in my newsfeed. Do I need to be a friend of Homeland Security to get that update? (I’d hope they would consider me a friend without my opting in.)

Maybe there will be an update window pop open as soon as I log into Facebook:

“Please read this important message from the Dept. of Homeland Security:  Terror Alert Elevated. Travelers through U.S. airports are asked to be extra vigilant from May 5-6. Click here to tell your friends.”

Do you suppose it will pop up on my phone when I open my Facebook mobile app? Hmm…

Now Twitter. Do I need to follow @HomelandSecurity so I get the tweet? Problem #1 – That user name doesn’t exist. People use it; they just type it in. But it isn’t anyone’s account.

@DHSJournal exists, and it is a verified account for Department of Homeland Security. The account has 32,698 followers. But honestly, if I saw a tweet like “@DHSJournal Travelers be cautious in US airports May 2-4” I don’t think it would register with me as a terror alert. Maybe they could let @LadyGaga know. She has 9,489,232 followers. That way her people could talk to the people.

The other thing is, we’ve seen hoaxes on Twitter. Big ones. Remember the boy who supposedly floated away in a homemade aircraft. The one that looked like a Jiffy Pop pan? I sure hope Twitter execs are in on how this is going to work.

So far I haven’t seen any details about how it will work. I’ve got my fingers crossed they are working on that.

Do you have any ideas on how to do this in an effective way?  Drop me a note in the comments section.




Finding Needles in Haystacks April 18, 2011

Filed under: Resources — Carla Bobka @ 3:26 pm
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Have you ever wished your kids came with instructions? Check YouTube.
Whatever you’re stuck on, there’s probably a video on YouTube to help. It has become life’s instruction manual. And it’s just gotten easier to use so you can find gems.
Next time you go to YouTube’s search box notice the other suggested topics across the top of the screen (the green, above.) And the “Filter & Explore” (red, above) button opens a box that gives you more options to narrow your search.
“Filter” lets you select what types of videos you look for.
  • HD
  • Playlists
  • Music
  • Stuff uploaded today or this week.
“Explore” offers suggestions on other key words you might want to explore or search for in conjunction with your original search word. They are all based on Google’s vast array of information on topics.
So, in the example above for “Bruce Springsteen” you can easily get only the music videos or only the newest stuff.

Do you have any helpful tips for seaching through YouTube?




Facebook Changes Business Pages February 11, 2011

This afternoon Facebook rolled out some major changes to Business Pages. They look different. The act different. It ROCKS.

Here’s a picture highlighting the visual changes. The functional changes for admins are things clients have been asking for endlessly. Take a tour of your Page in Preview mode. Get used to the changes, dig through it. Decide if you want the changes early or if you want to wait until March when Facebook hoists them on you. You only get the new admin functions if you take the new look. No pick and choose.

Happy digging.

When you look at the new layout there are lots of changes. Stuff you know is moved. Take your time and enjoy!


Moving On January 14, 2011

Filed under: Ideas,Strategy — Carla Bobka @ 8:25 pm
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In the survey on topics readers requested I cover this year, LinkedIn and the job hunt came up. So in the spirit of “ask and you shall receive,” here it is.
Unless you live under a rock, you know the U.S. unemployment rate is at a staggering 9.3%. Chances are, like me, you know at least one person who has been out of a job for more than a year. And you probably also know plenty of people who are underemployed. And a whole slew of folks who are miserable in the job they have.
As the economy warms back up, all those people are going to be looking to make a job change. Many online job application tools allow you to add your LinkedIn profile to your application and resume. It is a terrific way to augment what your resume tells people. And unlike your resume, there’s no 1 or 2 page restriction on you LinkedIn profile. Today I’ve put together some resources you can use to better grasp what LinkedIn can do, and help you learn how to do those things well.
There are so many LinkedIn resources available, I’m not going to reinvent the wheel. I am going to point you in the direction of resources I feel are credible.  Before starting SocialPie I worked for a company that specialized in LinkedIn, so I have a lot of experience in the platform. There are plenty of free resources out on the web for you to learn about LinkedIn. In fact, LinkedIn has a wide variety on their own YouTube channel.
Below you will find a list of ideas to help you stand out on LinkedIn and a list of resources to help you use LinkedIn better.
The basics of looking good on LinkedIn:
  1. Polish your profile; It’s not a resume, it’s a summary of your career knowledge. Here are some that are really well written, here. And here. Use them for inspiration.
  2. Polish your picture; Make it professional, make it appropriate for the job you want next. If you’re after a job as negotiator, make yourself look tough. If you are a client liaison, make yourself look approachable. You probably know someone who is a whiz with a camera. Get them to take your picture and do a bit of Photoshop on it. Whiten your teeth, take the pimples off. Whatever – polish it up, it’s your 1st impression.
  3. Job history – include everything since high school. If you don’t know the exact dates, guesstimate. In the description talk about your impact on the business and what you learned from having that job.
  4. Create a network – import your contacts and invite them to connect with you. This is how you see who you know and who they know. It’s vital during an application for a specific job. You can talk to someone who works for a company or used to work for a company.
  5. Join Groups – Groups are great resources whether you’re looking for a job or looking for ideas on a project. There are industry specific groups, trade groups and loosely affiliated groups like GE Alumni. One fantastic group I belong to is Forbes Woman. It is not all women, some men belong as well. Within the group you can ask questions or offer answers to others questions. Forbes Women contains people from all over the world. Join some groups and explore their comment sections. If you don’t like it, unjoin. BTW- this is a great question for networking moments. Ask other people what LinkedIn Groups they get value from.
  6. Q&A – if you want to polish your star as an expert, wade into LinkedIn’s question/answer forum. These questions are for the entire LinkedIn population, not just for a Group’s members. Be helpful, attach relevant links to back up the opinions you express.
  7. Collect recommendations on your profile. Ask people. Remind them of a specific moment in your relationship and what they told you you helped them with. Ask them to frame a recommendation around that moment. When you remind them of the moment you make it easy for them, and they will take the 5 minutes to reply.
  8. Export your profile as a PDF and re-read it. You’ll be amazed at the typos and grammar errors you find by simply looking at it in a different format.
LinkedIn Movies
Here are a handful of YouTube tutorials on job hunting. There are hundreds, so you can watch for hours if your want. If you find one you really like, see if that person has any more in their playlist. The name of the poster is in blue, right beneath the video’s title.
Good luck building your profile. Participating on LinkedIn is worth the effort. Attach your profile 10 minutes at a time. Chunk it out. Ask others to edit for you. Do it for them. Other people describe you better than you’ll describe yourself. Take advantage of that.
One request – make a concerted effort to help those who are unemployed find work. Go out of your way to put their name in front of people you know. You don’t have to vouch for their work, you can just help them market their availability. Trust me, they will appreciate it.

Email Marketing + Facebook = Multi Tasking August 26, 2010

Filed under: Ideas — Carla Bobka @ 6:24 pm
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Friday’s Villanova Executive MBA Alumni Conference – Follow along April 21, 2010

Filed under: Ideas — Carla Bobka @ 1:39 pm
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Hi Everyone,

I’m hoping to see many of you on Friday at SAP for this year’s Villanova executive MBA alumni conference, “Is Growth Dead?” It promises to be a jam packed day. Dare I admit a year after graduation I miss having my brain stretched that far, Friday should bring back that sensation.

Anyway, reality says many of you cannot pull yourselves away from work to get here. Many of you are just slammed, or simply not able to hop a plane to join us. And Class 10 is actually in class, I think.

We’d still like to share the experience of the day, and Twitter makes that possible. Don’t worry – if you aren’t on Twitter it doesn’t matter, you can still take part by watching what Twitter makes available.

You can pull up on your desktop (or on your iPhone for $.99). Tweeters at the conference will be using #VEMBA10 to mark the conference tweets. Twitterfall will allow you (even non-Twitterers) to watch the tweet stream and see what’s happening.

Here’s how it works – below there are 2 explanations of the same thing. The first is text w/ screen shots of what to do. Here is video of me explaining it, your choice whichever you digest better.

Go to (click on each image below to see them better.)

Once at the TwitterFall URL, you see this.

Here's how to set up the search so you can follow the conversation at the conference.

Once in Presentation mode you can follow along or interact, if you have a Twitter acct.


Hootsuite Rocks Functionality April 16, 2010

Filed under: Ideas — Carla Bobka @ 4:06 pm
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Managing Twitter gets much easier when you actually leave and use a different application to tweet. After experimenting for about 6 months, I’ve settled on Hootsuite. And I’ve really thought it was the best, at least for how my head works.
Today I notices a new button at the bottom of Hootsuite’s screen, call “People.” Let me tell you I’ve fallen in love all over again. It shows you followers and concisely tells you just about everything you want to know about how you interact with them (following or not), the size of their influence (via Klout score), where their located (important if you need geographic influence for a walk in business like a dry cleaner or pizza place). And it shows you all your lists. Then the little gear button on the right and you can change your interaction with that user. And then scroll through everyone.
Here’s a screen shot:

Why is it SO great? It’s simple, visually organized and still jammed with functionality. Be still my heart. (yeah my friends think I’m a geek, too.)

The People button (bottom left-ish). Click on the image to enlarge.