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Grabbing Your Community by the Heart July 19, 2011

There's nothing better than community.

 

Today is the final day of voting for American Express Open’s Facebook Big Break for Small Business. The clock stops ticking at midnight eastern time.

 

The tiny community of Dixon, Il and their neighbors are pulling out all the stops to help Bud and Jim at Distinctive Gardens win. You can vote here, if you haven’t already.

 

Here’s the comment stream on the pic. Would your neighbors do this for you? Just fantastic.

 

15 Minutes of Fame for AmEx OPEN Big Break Finalists July 7, 2011

 

Despite the fun and excitement of the American Express OPEN Facebook Big Break finalist announcements, the work of running the business HAS to go on. Take a look at the Facebook newsfeed from Distinctive Gardens.

 

These are the moments you stretch as a business owner. Yeah, that can leave a mark.

 

Lisa typically man’s the Distinctive Garden Facebook page. She is getting a baptism by fire being Social Media Community Manager for a Facebook Page that has grown by 40% in 24 hours. Look at her post, she’s nearly overwhelmed at trying to keep up with the posts.

 

And look at the post about the event invite they did. It invited people to vote for them and to share the invite with their friends.  7000 invites in 3 1/2 hours. Wild.

 

Keeping up and running the business

 

Notice also the post from Laura, her wedding reception is at Distinctive Gardens Pavilion on Saturday. The wheels can’t come off, or Laura gets the day of her life overshadowed by a contest.

 

Correction: It’s not Laura’s wedding reception. She’s a guest. The newlyweds are Trisha and Zach Arquilla.

 

What do you think happens next? What do you think they should do next? Drop you ideas/suggestions in comments.

Carla

 

 

 

Want to go to a Big Break Party July 6, 2011

Distinctive Gardens has planned a big blowout party to tell their local community about being chosen as a American Express OPEN Facebook Big Break finalist.

 

Here’s the community invite:

Big Break Big Bash Invite

 

Lisa and Bud are having a band, booze and buffet to welcome their guests and launch the fun.  This Prezi is all they have seen so far.

 

I SO wish I could be there. Philly is just too darn far from Dixon, IL. What do you think their friends will say?

 

UPDATE, July 7 2011

Here’s coverage from their big party. The pavilion at the garden center is gorgeous. It looks like Bud is standing on a table, LOL.

 

 

AARP to fuel Facebook Growth June 22, 2011

Filed under: Ideas — Carla Bobka @ 4:47 pm
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My Mom ❤

 

AllFacebook is predicting the +50 crowd will fuel Facebook’s US growth through 2013.

 

I’m not so sure. I am sure the +50 set will experiment with Facebook. But I’m not convinced they will become regular users who stick with the platform. Here’s why.

 

My Mom was on Facebook for a bit.  Now she’s fed up, so she’s never logging in again. She saw too much unattractive stuff about people she was connected with (people she loves.)

 

Mom is 68, and pretty computer savvy. What she isn’t, is socially liberal. She believes if you don’t have something nice to say you keep your mouth shut. She believes you keep your private stuff (and parts) to yourself. Dirty laundry is for family, not Facebook. In short, she believes in discretion.

 

When it comes to Facebook, she’s seen too much, and she doesn’t want to see anymore. It’s not that my Mom is naive, it’s that she doesn’t want to know.

 

On the upside, she did enjoy catching up with friends who live far away and those she hasn’t talked to in years. Like the bridesmaids in her wedding 50 years ago. And exchanging pics of the quilts she makes with her other quilting buddies. That was wonderful. And they still do that, but not on Facebook. Now the do it via email, the way they have for years. There’s less pollution that way. There’s no worries that my 23 year-old cousin’s boobs will show up in her email like they did on Facebook. Or that she’ll find out about just how much her grandkids are drinking in high school. Or that they lied to their parents or played hooky from work.

 

If Facebook really wants to keep U.S. growth fueled, here are 5 recommendations for them to consider:

  1. Explanation – Better “Intro” for particular age demographics. Explain not just how to connect to anybody, but how to consider who you really want updates from.
  2. Over communicate – Explain the “Block” feature better and more often.
  3. One size does not fit all – Auto-adjust the “Moderation” and “Profanity” filters based on year of birth of the user.
  4. Get image savvy – Upgrade blocklist filtering capabilities to include image filtering, not just words used in text based posts.
  5. Build a bridge – Partner with organizations like AARP to better talk with the +50 crowd.

Any other ideas you can think of?

 

Favs This Week – April 25 thru 29, 2011 May 1, 2011

People ask me how I keep up on changes happening on social platforms. It is hard for sure. There’s no way to read everything, there’s just too much information.

Below are things I’ve read over the prior week that have struck me as important or influenced my thinking. You’ll see the link and 1 sentence about what struck me in the post. Take a closer look if something sounds interesting.

Thanks to Duct Tape Marketing for the idea.

This week:

 

The Do’s And Don’ts Before Leaving Your Job – First off 36% of people planning to change jobs? That’s a big number. But the main point here is your last impression, how you finish your last 2 weeks makes one hell of a difference. I have first hand experience with this. Both when I quit and when my position was eliminated. You may not get to control when you exit, but you can control how you exit. Do it well.

Watch Email Campaign Results on a Map in Real Time With WorldView – It is amazing what we can learn about customers when we realize that they are real people at the end of those email addresses. This new technology let’s you watch who is responding and pinpoints their location on a map. It’s like reality TV on your monitor.

Royal Weddings over Time – Yes, I watched the wedding. I’m an unapologetic girlie, girl. These pics of other famous royal weddings are beauties. Beyond the beauty of the event, it was fantastic to see two women (Catherin and Pippa) who were so comfortable in their own skin. Even when on such a big stage. Snaps to them! And I pray my own daughters find the same degree of poise.

This last site moved me, nearly to tears. It is a Facebook page cataloging the personal items found strewn about the south after the April 27th tornado outbreak.  The first post I saw was a pic of a zip-top bag holding a baby tooth. The piece of tape on it said “Blyth’s first tooth.” Look through the Photos tab. It is an album of displaced memories. There are pics of found objects, the name town they were found in and how to reach the person who found it. There are baby pics, graduation pics, wedding and prom pics, burial announcements, canceled checks, precious love notes from the ’50s, vacation pics, even an Xray found in someone’s yard. It is a scrap book and time capsule of southern life. Amidst all the loss and confusion, I suspect this Page will help people heal and make feel more connected to the people around them. They are all in my prayers.

 

Have a great week.

If you missed last week’s, you can find it here.

 

 

Two Billion is an Intimate Affair April 29, 2011

The Service

 

Today the world attended a wedding. All of us together. It was magical.

And there were plenty of obstacles. Security was the tightest in history. The church smaller than it need be. The crowd as big as you can imagine. And the engagement was a mere 5 months. Oh, and the budget, it was small. OK, small-ish. William and Catherine had requested a restrained affair, even requesting charitable contributions in lieu of gifts. Many of the guests arrived at the Palace in mini-buses. That’s budget constraint. (for royalty.)

And yet the 2 billion guest who didn’t get invitations had their most intimate access ever.  We could watch on close to 100 TV channels, or on live streaming video over the Internet. We listened on satellite radio while we drove to work. Read it in the newspaper on our iPad while we were on the treadmill. We could hear the hymns before the ceremony by downloading the music. And there were at least three official websites.
Yes, I watched. I watched the whole thing. I had it on two TVs and on Twitter. My girlfriend was in London Thursday at 5:00 pm for a meeting. She bought gifts for the kids at The Queen’s Shop in Buckingham Palace 16 hours before the ceremony. And got us flags from the stand at Westminster Abbey.  I talked about it with my friends on Facebook. I downloaded the Official Wedding Program. And the kid at our evening viewing party recorded a video for the bride and groom. It was a spectacular day. We did everything but buy plane tickets and new outfits.
None of this was possible 4 years ago. The royal team did an amazing job using the media available to give us access to so much. They deserve one heck of an after party. And then there was the social part. That was extraordinary.

Here are 6 ways social platforms were used in completely new ways:

  1. The Royal Channel on YouTube did more than featured background videos and highlights of the ceremony. The team did something to really leverage YouTube’s social element. They let us upload our well-wishes to the bride and groom. It was a guest book with videos instead of signatures. No need to be present to leave your stamp. Tell me that won’t become a HUGE wedding trend.
  2. Flicker The Monarchy has a Flicker photo stream.
  3. Twitter – Multiple tweet streams were produced by the monarchy. @ClarenceHouse @BritishMonarchy were tweeting up a storm. Not to mention all the news channels and anchors tweeting and the fashion police and all of us watching.
  4. Apps iPhone apps, iPad apps both for history, pictures, relationships of the family members. And design your own dress apps. And games. Yes, even games like this one where the bride is racing to the church on time dodging horses and by-standers. There are so many I can’t even begin to link to them all.
  5. Facebook has a  Page, The Wedding Book, for the couple created by fans. The Page has 151,670 fans of it’s own. That’s in additon to the wedding’s official page, The British Monarchy.
  6. Music – Want the Royal Album, download it from iTunes.

I hope the social media team takes a vacation and then comes to a conference to speak. I’d love to hear how they pulled it all together, how big the staff was and what they’d do differently if they could.

 

I know there are sites I missed. What did you find?

 

You in a Nutshell March 3, 2011

Filed under: Resources — Carla Bobka @ 8:39 pm
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Howard Lindzon

About.me is ultra simple. It is one big statement about who you are. It is another on-line tool to give the world a sample of who you are.The picture above is an example of an about.me profile. It is one big page.
How is it different than LinkedIn? About.me is to LinkedIn as Tic-Tac-Toe as is to Monopoly. Simple, quick, strategic and fun as can be.
About.me is you in a nutshell. It is a visual statement of you, and a jumping off point for your other digital places (if you have them.) It does more then let you tell the world about yourself. It let’s you show the world who you are. One picture, 2 sentences and Bam! you’re done.
Here’s my splash page. Here are some favorites here, and here, and here. And here.
Are you using it? Share your page below and tell us what intent you had in mind when creating your page.
Carla