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Favs This Week – April 25 thru 29, 2011 May 1, 2011

People ask me how I keep up on changes happening on social platforms. It is hard for sure. There’s no way to read everything, there’s just too much information.

Below are things I’ve read over the prior week that have struck me as important or influenced my thinking. You’ll see the link and 1 sentence about what struck me in the post. Take a closer look if something sounds interesting.

Thanks to Duct Tape Marketing for the idea.

This week:

 

The Do’s And Don’ts Before Leaving Your Job – First off 36% of people planning to change jobs? That’s a big number. But the main point here is your last impression, how you finish your last 2 weeks makes one hell of a difference. I have first hand experience with this. Both when I quit and when my position was eliminated. You may not get to control when you exit, but you can control how you exit. Do it well.

Watch Email Campaign Results on a Map in Real Time With WorldView – It is amazing what we can learn about customers when we realize that they are real people at the end of those email addresses. This new technology let’s you watch who is responding and pinpoints their location on a map. It’s like reality TV on your monitor.

Royal Weddings over Time – Yes, I watched the wedding. I’m an unapologetic girlie, girl. These pics of other famous royal weddings are beauties. Beyond the beauty of the event, it was fantastic to see two women (Catherin and Pippa) who were so comfortable in their own skin. Even when on such a big stage. Snaps to them! And I pray my own daughters find the same degree of poise.

This last site moved me, nearly to tears. It is a Facebook page cataloging the personal items found strewn about the south after the April 27th tornado outbreak.  The first post I saw was a pic of a zip-top bag holding a baby tooth. The piece of tape on it said “Blyth’s first tooth.” Look through the Photos tab. It is an album of displaced memories. There are pics of found objects, the name town they were found in and how to reach the person who found it. There are baby pics, graduation pics, wedding and prom pics, burial announcements, canceled checks, precious love notes from the ’50s, vacation pics, even an Xray found in someone’s yard. It is a scrap book and time capsule of southern life. Amidst all the loss and confusion, I suspect this Page will help people heal and make feel more connected to the people around them. They are all in my prayers.

 

Have a great week.

If you missed last week’s, you can find it here.

 

 

Two Billion is an Intimate Affair April 29, 2011

The Service

 

Today the world attended a wedding. All of us together. It was magical.

And there were plenty of obstacles. Security was the tightest in history. The church smaller than it need be. The crowd as big as you can imagine. And the engagement was a mere 5 months. Oh, and the budget, it was small. OK, small-ish. William and Catherine had requested a restrained affair, even requesting charitable contributions in lieu of gifts. Many of the guests arrived at the Palace in mini-buses. That’s budget constraint. (for royalty.)

And yet the 2 billion guest who didn’t get invitations had their most intimate access ever.  We could watch on close to 100 TV channels, or on live streaming video over the Internet. We listened on satellite radio while we drove to work. Read it in the newspaper on our iPad while we were on the treadmill. We could hear the hymns before the ceremony by downloading the music. And there were at least three official websites.
Yes, I watched. I watched the whole thing. I had it on two TVs and on Twitter. My girlfriend was in London Thursday at 5:00 pm for a meeting. She bought gifts for the kids at The Queen’s Shop in Buckingham Palace 16 hours before the ceremony. And got us flags from the stand at Westminster Abbey.  I talked about it with my friends on Facebook. I downloaded the Official Wedding Program. And the kid at our evening viewing party recorded a video for the bride and groom. It was a spectacular day. We did everything but buy plane tickets and new outfits.
None of this was possible 4 years ago. The royal team did an amazing job using the media available to give us access to so much. They deserve one heck of an after party. And then there was the social part. That was extraordinary.

Here are 6 ways social platforms were used in completely new ways:

  1. The Royal Channel on YouTube did more than featured background videos and highlights of the ceremony. The team did something to really leverage YouTube’s social element. They let us upload our well-wishes to the bride and groom. It was a guest book with videos instead of signatures. No need to be present to leave your stamp. Tell me that won’t become a HUGE wedding trend.
  2. Flicker The Monarchy has a Flicker photo stream.
  3. Twitter – Multiple tweet streams were produced by the monarchy. @ClarenceHouse @BritishMonarchy were tweeting up a storm. Not to mention all the news channels and anchors tweeting and the fashion police and all of us watching.
  4. Apps iPhone apps, iPad apps both for history, pictures, relationships of the family members. And design your own dress apps. And games. Yes, even games like this one where the bride is racing to the church on time dodging horses and by-standers. There are so many I can’t even begin to link to them all.
  5. Facebook has a  Page, The Wedding Book, for the couple created by fans. The Page has 151,670 fans of it’s own. That’s in additon to the wedding’s official page, The British Monarchy.
  6. Music – Want the Royal Album, download it from iTunes.

I hope the social media team takes a vacation and then comes to a conference to speak. I’d love to hear how they pulled it all together, how big the staff was and what they’d do differently if they could.

 

I know there are sites I missed. What did you find?