Relationships Drive Business

Strengthening Customer Engagement to Propel Your Business

Eat Chicken, Don’t be One August 5, 2011

Filed under: Learnings,School — Carla Bobka @ 1:41 pm
Tags: , , ,


After 2 years of talking to people about their business and social media, the number 1 reason people don’t get started is fear. What are they scared of? Bad stuff. Bad stuff being said about them.


I get it, no one enjoys hearing criticism or harsh comments. I sure don’t like it. And that doesn’t mean it’s healthy or helpful to avoid it.


So, Laurie Bick and I have joined forces to do a seminar on dealing with negative posts. It’s called “Walking the Minefield.”  Laurie is a marketing communications consultant. She’s worked with companies like DuPont and Corning Glass. We’ve been working on a couple projects the last few months, and have developed a series of workshops based on things clients have been struggling with.


The goal of “Walking the Minefield” is to help people develop a plan for responding. When you’re armed with a plan, it’s a bit easier to stay calm and control knee-jerk reactions.


The session is next week, Friday August 12, 9:00 – 10:30 am. It is an in-person session at Brandywine Executive Center in Wilmington, DE. All the details are here on the registration page.


There are 6 sessions in the series. You can find the session descriptions here. If you or someone you know is struggling to get your head around social media take a look. We hope you’ll join us.




Social Media Strategy Session March 28, 2011

Filed under: Ideas,Resources,School — Carla Bobka @ 5:59 am

On Tuesday April 5th I’m hosting an in-person session on social media strategy for businesses. The focus is on getting your strategy down on paper and developing a plan for how to execute on it. We will talk through what goals you’ve already have defined for your business this year and how to use a social media platform to help accomplish the goal.

  • We will explore your customers’ interests and how and where to get content feeding those interests.
  • We will walk through practice posts written to encourage engagement.
  • Managing time spent on the platform, and how to keep it from become a giant time suck.
  • Leave with worksheets for post planning and measurement

This is a small group session so if you are having trouble putting your goal into words you’ll get help from the crowd nailing it down.

The session is in Wilmington, Delaware at Brandywine Executive Center. It’s located just north of I-95 and Rt 202. Cost of the session is $20. I wanted to keep the price down so it would fit into as many budgets as possible.  The boardroom we’ll be in has limited seating. At the moment there are 15 spots left. So if you know someone who is “wandering around” in social media, feel free to forward this to them. By the end of the session, they will be clear on the direction they are going.

Here’s the registration link. Hope to see you there!