Nearly a year ago I started sending out SocialPie’s weekly newsletter. When I started planning it, my friend Russ said, “Weekly? That’s a big commitment.” It made me step back, rethink and plunge forward anyway. Weekly, smeekly. I could handle it.
Fast forward, rubber hits the road. Weekly was a big commitment. Were there week’s I wished I’d bitten off something smaller? Yes. Have I missed a week? No (knock wood.)
At first the weekly churn from idea to article was a drag, it took so much time. Coming up with a topic, finding the resources, getting it down on the screen, editing. It all seemed to drag out and I found myself dreading it. Some week’s I was up until midnight finishing for a 5:00 AM post time. There was even one Friday morning I sprang out of bed realizing I hadn’t finished. It was discouraging.
Fast forward some more, now I have it down to a science, and that’s what I want to share with you, the process that’s evolved. With process and practice I’ve increased the speed it gets done, and that has been encouraging.
Here’s my 7 steps to regular newslettering:
- Bookmark an interesting article or comment.
- Capture random thoughts on the topic right in Emma (my newsletter platform), save the draft.
- Turn those thought fragments into sentences and edit.
- Walk away.
- Spell check and edit again
- Read aloud, edit again.
- Final formatting and scheduling.
This process came together over time. I can’t emphasis enough that weekly deadline I gave myself helped me hone a process. Now I turn out newsletters in 3-4 sittings, totally about 90 minutes of my time. Are they perfect, gosh no. But they ship.
Another thing that’s really helped is an editorial calendar. Within my calendar I created another “Newsletter Topics” calendar. That’s where ideas get dumped. Some week’s I get 3 ideas, but I only use 1 topic per newsletter. With the calendar I can dump the extra ideas and links to what triggered them in a convenient place. When I’m ready to write I go to the calendar to grab the ideas. It has made things much easier.
Have you struggled with the same thing? How have you handled it?