Relationships Drive Business

Strengthening Customer Engagement to Propel Your Business

To Their Moms, They’ll Always Be Kids March 1, 2010

Filed under: Ideas — Carla Bobka @ 11:07 am
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OK, Olympics are over. The events and athlete’s achievements are so great to watch, I just love it!

What did you think of the Mom commercials? If you’re a Mom, how many times did you get teary as you watched them? I’ve lost count.
I am curious when the “You will never walk alone” version was made. With the ice skating Mom reference I couldn’t help but link it to the death of Joanne Rochette’s mother. Her family’s tragedy and the timing of it, made this commercial all the more poignant.

P&G has proven they get their customer and know how to emotionally connect with her. Next question: How will they transfer that to social media interactions with her to help them grow their business? What do you think the possibilities are?